How to improve a text classifier’s performance?
Struggling to get good results when training a text classifier’s performance for sentiment analysis? Fear no more! With a few changes, you can start to
Hi, I am Wilame. I write about NLP and machine learning in a marketing context using Python, GIFs and pop culture 😛
Let's reflect on machine learning, text mining, and natural language processing roles in today's digital marketing.
About me
Hi, I am Wilame, marketing data scientist and Master student in languages and web at Strasbourg University. I am interested in everything concerning Data Analysis, Text Mining, Natural Language Processing, Intelligent SEO, Automation, and Machine Learning.
Currently speaking Brazilian Portuguese, French, English and a tiiiiiiiiny bit of German.
Want to connect? Send me a message. Want to know more? Visit the about page.
Latest published articles
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NLP in Practice: extracting good data from Real Estate listings
Today, I will show you how I use NLP in practice and text mining to develop a Real Estate data website. Learning how to tokenize
What’s a token and tokenization in NLP?
Understanding what’s a token and the main problems related to the tokenization process According to the Oxford dictionary, a token is “a thing serving as
What’s text mining and text analytics?
What’s text mining? Try to recall that time when you were a baby, think about how was your first contact with the language. It was
Regular expressions use in marketing: why are they so great?
I do, you do, and everyone else you know absolutely hate regular expressions, also known as RegEx. But OMG, it goes without saying that they
Why social media comments are so hard to clean?
I have recently started to work with some social media comments – tweets, to be more specific – and I must confess that cleaning them