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Yes, it’s confuse, I know. I have done a lot of things in my life. I started as a communicator, then I migrated to the Marketing field, where I got the web fever. And who says web, says data, n’est-ce pas ? Do you want to hear this incredible story? Let’s go, then!
In 1999, I made a decision: I was going to be a journalist. As any 17 years old boy, I found this was final. It wasn’t… It only took me about 5 years to realize that marketing was my thing. And more 4 years to discover that automating marketing was really fun.
But what’s online marketing without data…?
This is my life, a journey of successive questions, each one leading me to a new and complementary path. From a first M.A. in Journalism, I went to a M.B.A in Big Data and Data Science.
Today, you can call me a Data Scientist, but you can also call me curious.
I work mainly on the text mining and Natural Language Processing fields. I find it beautiful how we can extract data from language in order to make beautiful things.
I believe that good marketing should be measured and that there’s a lot of applications for Natural Language Processing in Marketing, including Topic Modelling and Sentiment Extraction.
Good Data can and should be found on web. I know how to use Selenium, Python, HTML and CSS to get what I want, and to use PHP to create an API if I have to.
E aí? Quer falar em Português? Sem problemas.
En plus d’être brésilien, je suis aussi français. Tu peux me tutoyer si tu veux.
I am a French-Brazilian living in Florida. I can speak 3 languages.
Did you really think it was over?
I have lived in 5 countries until now and I have visited at least 18 countries. I love traveling and learning new cultures.
Being a father is awesome. I am the father of a beautiful 15 years old girl and of a 10 years old dog. Yes, dogs are humans too!
Founder of Essencialia. I am responsible for capturing real estate data from multiple real estate sources, cleaning and making sense of it. The unstructured data is transformed into reports that can be used by real estate agents to estimate properties in the city of Aracaju, Sergipe. I currently develop and maintain the text mining pipeline and the website. Essencialia uses text mining, Named Entity Recognition, and other NLP techniques to find useful data in the text.
Working closely to the IT team and with the Analytics team, I was responsible for the configuration of Nespresso e-business platforms (mobile, B2B and B2C). I worked with business units to deploy eCommerce features according to the markets needs.
I was responsible for all phases of the web applications development cycle, including tasks like social media management & SEO; technical analysis of the projects, platform study and use of web technologies.
Working closely with the board of directors, I was responsible for coordinating the company’s Marketing department projects in Brazil and also for defining and implementing the strategic planning, focused on digital marketing and on press relations.
Université de Strasbourg
Universidade Federal de Sergipe